New AR patent strengthens Crunchfish’s offer within FinTech

2017-09-05|

Digital Cash

First North-listed Crunchfish has received a pre-notification from the Swedish Patent and Registration Office (PRV) that a patent for proximity functionality for payment terminals will be granted. The patent protects use scenarios for mobile payment and proximity-based retail marketing. Patent application number 1551557-0 becomes the company’s eighth patented invention in the area of Connected AR. […]

Crunchfish is a pioneer within Augmented Reality, with 14 patented inventions of which 8 have been approved. This patent protects interaction with payment terminals or other types of commercial service terminals where communication is beacon-based and functionality adapted depending on the mobile user’s distance to the terminal.

The patent relates to the Mobile Wallet and protects multiple beacon-based mobile payment and proximity retail marketing solutions:

Mobile payment with the phone in your pocket
Phone-independent mobile payment
Fast mobile payment or confirmation at the time of delivery of ordered product
Cardless ATM
Customized digital billboards in store
Automatic information transfer about present customers to store staff
Digital handling of discount coupons and loyalty programs

“The patent is of strategic importance because it protects several FinTech solutions with a transaction-based business model with global potential.”, says Joachim Samuelsson, chairman of the board and the company’s patent liason.

Crunchfish’s proximity functionality for payment terminals is demonstrated in the mobile ordering app pej, developed by pej AB for both iOS and Android users https://www.crunchfish.com/press_releases/crunchfish-signs-ar-based-mobile-payment-agreement/. The service is currently offered at about ten restaurants and cafes in Stockholm and Malmö. During the first weekend of September, pej was also successfully tested in Malmö Arena with thousands of computer game enthusiasts at Dreamhack Masters 2017.

Crunchfish’s patent portfolio
Crunchfish has, nationally and internationally, 58 active patents and patent applications in two technology areas – gesture control and Augmented Reality. There are 11 unique inventions in gesture control, of which 10 have been granted patents and 14 unique inventions in Augmented Reality of which 8 have been approved patents. The company owns all its patents and patent applications without limitation.

Crunchfish’s strategy is to protect the company’s technology in all geographic markets deemed to be of importance. Crunchfish intends to extend its patent portfolio continuously to selected markets and through new inventions in both gesture control and Augmented Reality.

For further information, please contact:
Chairman of the Board, Joachim Samuelsson +46 (0)708 464 788, joachim.samuelsson@crunchfish.com

CEO, Joakim Nydemark +46 (0)706 351 609,
joakim.nydemark@crunchfish.com

About Crunchfish
Crunchfish develops software for Augmented and Virtual Reality that creates new possibilities for interaction. Our product Touchless A3D^® enables touchless interaction with hand gestures. Our software platform aBubbl^® enables the activation of Augmented Reality in any application, letting users of mobile devices locally and seamlessly discover who is nearby, connect and share information. Crunchfish’s technology is licensed to consumer electronics manufacturers and application developers and is currently available in millions of devices from global enterprises. The company was founded in 2010 and is based in Malmö, Sweden. Visit crunchfish.com for more information.