Johnny Lönnberg. ClearOnline. 29/36.

We are continuing the interviews about Food Waste and now it’s time to talk about clearing. This is important in order to automatically reward customers at the point of check-out for rescuing food.

ClearOn https://www.clearon.se/, was originally founded by DLF Sweden with the purpose to facilitate coupon management for retailers. Today, ClearOn offers seamless clearing processes, and is a major developer of sales promotion campaigns and retail payment services in Sweden.

One of ClearOn’s key solutions is ClearOnline https://www.clearon.se/…/our…/sales-promotion-tjanster/ , a platform integrated into thousands of grocery stores and connected to their POS systems, with automated processes for clearing of discount coupons and other types of value cheques.

The system can be used by the stores as well as their suppliers to instantly launch in-store price campaigns, promotions and other types of offers. Since Crunchfish’s solution for Food Waste is based on pricing incentives for customers, the ClearOnline platform could be used as an efficient way of achieving this.

Johnny Lönnberg is Sales Director at ClearOn with many years of experience from the FMCG sector. In this interview, we talk about how incentivizing customers can be a major driver towards reducing food waste and we both long for the next physical Clear Event, where bright minds from the Swedish retail industry meet and get inspired.

This is interview 29 of 36 in the second season – Cash goes digital, a payment pandemic – out Wednesday morning at 6 am CET / 10.30 am IST. https://www.crunchfish.com/the-interviews/