Management team
Joachim Samuelsson
CEO Crunchfish AB (publ) since 2020, board member in Crunchfish AB (publ) since 2012 and executive Chairman in Crunchfish AB (publ) during 2012-2020. Born in 1965.
Education and experience: Master of Science in Industrial Engineering and Management, Tekniska högskolan at Linköping university 1988. Joachim Samuelsson has been a serial entrepreneur since 1996 with successful engagements in ComOpt AB, Actix Ltd and Biomain AB. He worked for several years at Ericsson during 1989–1996 and is a technology pioneer with a large number of patents in digital payments proximity-based interaction.
Ongoing assignments: Board member in Crunchfish Digital Cash AB and Crunchfish Gesture Interaction AB, CO Holding in Helsingborg AB, Femari Invest AB, Pej AB and Spinrock AB.
Completed assignments (during the last five years): Chairman of Crunchfish AB (publ), CEO of Crunchfish Digital Cash AB, and board member and CEO of Blippit AB and Crunchfish Food Waste AB.
Shareholding in Crunchfish AB: Femari Invest AB holds
7 500 000 shares, Joachim owns 50% of this company. He also holds 250 000 warrants in series 2022/2026 and 250 000 warrants in series 2024/2028.
Paul Cronholm
Founder of Crunchfish AB (publ) since 2010. Born in 1971.
Education and experience: Masters degree in theoretical physics from Lund University in the field of complex computer simulations and large experience as a senior software designer and project manager.
Ongoing assignments: Board member and CEO of Waterx AB.
Completed assignments (during the last five years): –
Shareholding in Crunchfish AB: 1 091 700 shares.
Patrik Lindeberg
CEO of Crunchfish Digital Cash AB since 2020 and COO of Crunchfish AB (publ) since 2023. Born in 1973.
Education and experience: Master of Science in Engineering at Lund University and National University of Singapore. Extensive experience in both commercial and technical areas of responsibility, including COO and CTO at Precise Biometrics, and COO at Zaplox.
Ongoing assignments: None except for his roles at Crunchfish.
Completed assignments (during the last five years): COO at Zaplox
Shareholding in Crunchfish AB: 25 000 warrants in series 2022/2026 and 25 000 warrants in series 2024/2028.
Rutger Petersson
Director R&D in Crunchfish Digital Cash since 2022. Born 1975.
Education and experience: Master’s degree in computer science from Linné University and the University of Hertfordshire. Rutger Petersson has solid experience in Telecom and the security industry and most recently worked at Verisure Innovation, as quality assurance manager for Northern Europe.
Ongoing assignments: None except for his roles at Crunchfish.
Completed assignments (during the last five years): QA Manager for North Europe at Verisure Innovation.
Shareholding in Crunchfish AB: 21 000 shares and 50 000 warrants in series 2024/2028.
Magnus Lageson
CPO in Crunchfish Digital Cash AB since 2021. Born in 1973.
Education and experience: Master of Science in Computer Engineering from Luleå University, MBA in Business Development & IT from Stockholm School of Economics. Magnus Lageson has extensive experience from the payment industry and most recently comes from GetSwish AB, the company behind the payment service Swish, where he has worked for many years as Lead Product, Innovation & Partner Manager and played a central role in the development of the service and its success.
Ongoing assignments: Principal owner of Lageland Consulting AB. Board member Jalda Fintech AB.
Completed assignments (during the last five years): Lead Product, Innovation & Partner Manager at GetSwish AB. Sole proprietor of Lageson Consulting.
Shareholding in Crunchfish AB: 2 000 shares and 25 000 warrants in series 2024/2028.
Vijay Raghunathan
Crunchfish India Head since 2019. Born in 1966.
Education and experience: MBA, Indian Institute of Management. Vijay Raghunathan has over 27 years of experience in the payment industry from companies such as American Express and Standard Chartered Bank. Vijay has been an entrepreneur since 2014 and works with gift card solutions for companies such as Google Pay, Uber, Microsoft, and more. He has been a member of the Payments Council of India for over ten years and has also been involved non-profit in the social sector for the past ten years.
Ongoing assignments: CEO of pGenie India Pvt Ltd.
Shareholding in Crunchfish AB: 10 000 warrants in series 2024/2028.
