The Crunchfish partner Nibiru enters a cooperation with Chinese Shenzhen ARTS-STAR Technology to ship AR-glasses under the brand Polaroid. Nibiru will deliver its AR-system, including touchless gesture control from Crunchfish, for use in Polaroid branded all-in-one AR-HMD (Head Mounted Display). Nasdaq First North-listed Crunchfish entered a partnership with the Chinese company Nibiru in 2018, where […]

The Crunchfish partner Nibiru enters a cooperation with Chinese Shenzhen ARTS-STAR Technology to ship AR-glasses under the brand Polaroid. Nibiru will deliver its AR-system, including touchless gesture control from Crunchfish, for use in Polaroid branded all-in-one AR-HMD (Head Mounted Display).

Nasdaq First North-listed Crunchfish entered a partnership with the Chinese company Nibiru in 2018, where they will re-sell Crunchfish’s gesture control technology as an integrated part of their system for AR and VR. Nibiru has now signed agreement with Chinese based Shenzhen ARTS-STAR Technology for a Polaroid branded all-in-one AR-HMD.

The Polaroid AR-HMD is initially for the Chinese market but target a global market as a next step. The AR-HMD has a consumer profile but will also target other areas like museums and education.

“The collaboration between Nibiru and Crunchfish enhance the interactive ability of Nibiru AR- system. The convenient and lightweight gesture interaction adds more usage scenarios of XR. Nibiru and Crunchfish mutually benefit from their cooperation and work together to provide more user-operation friendly AR/VR interactive technology”, says Nibiru VP Peter Liu.

“On the basis of not increasing any hardware cost, we make our devices and interaction more convenient and user-operation friendly. As for our products, product strength and market competitiveness have been improved. Nibiru and Crunchfish provide us with an integrated solution that allows us to focus only on production” says Polaroid General Manager Jeff Zou.

“We are very happy to be part of Nibiru’s successful roll-out of their AR-system. Polaroid is a strong brand and will play an important role in the marketing of our joint offer with Nibiru”, says Crunchfish CEO Joakim Nydemark.

The cooperation with Nibiru strengthens Crunchfish’s position further as one of the leading suppliers of gesture control for smart AR-glasses. Over the last year, Crunchfish has entered several strategic partnerships with major global players, which is a key factor for success in a growing market.

For more information, please contact:

Joakim Nydemark, CEO,
+46 706 351 609,
joakim.nydemark@crunchfish.com

Crunchfish returns to AWE EU in Munich October 18-19. The two-day conference is, with 2,000 attendees, 100 speakers and 100 exhibitors the leading AR/VR conferences in Europe. Crunchfish will demonstrate the next step of interaction in AR glasses where focus is on usability. The main Crunchfish message at the conference is that the industry needs […]

Crunchfish returns to AWE EU in Munich October 18-19. The two-day conference is, with 2,000 attendees, 100 speakers and 100 exhibitors the leading AR/VR conferences in Europe. Crunchfish will demonstrate the next step of interaction in AR glasses where focus is on usability.

The main Crunchfish message at the conference is that the industry needs to focus more on usability and user friendliness, as they two supports the adoption of AR. Crunchfish will showcase how contextual awareness in combination with gesture control radically improves the user experience. We also launch a security solution that substantially increases the personal security and protects sensitive information when using AR glasses.

Focus on user experience in AR is key to success
So far, AR projects have focused on technology to provide the AR experience rather than methods that allow users to better engage with the content. It is crucial to include the user experience to secure confidence in the AR technology and avoid project failure. Crunchfish has in its new interaction solution used UX-experience from projects during the last 8 years resulting in a cutting edge and user-friendly interaction solution for AR.

Crunchfish demonstrates the importance of usability and how to dramatically improve the AR-experience.

At AWE in Munich Crunchfish will demonstrate several solutions increasing the usability and security when using AR glasses:

• Gesture interaction – one of the most natural ways to interact
  Touchless gesture interaction lets you engage with AR devices and environments in a direct way, making interactions more fluid and immersive. Crunchfish has vast experience in UX design after 8 years of gesture interaction projects. Our software is used in AR glasses to navigate content, perform tasks and interact with 3D-objects.
• Contextual awareness – makes interaction more efficient and user-friendly
  Contextual awareness is context driven information based on proximity. It customises the interaction, ensures relevant information in every situation as well as efficient information exchange between humans, device and the surrounding. Experience the Crunchfish solution at our booth 307.
• Increased personal safety when using AR glasses
  One of the main safety risks when using AR glasses is the limited split vision. Crunchfish new solution informs user when exposed to danger both from fixed and moving objects as for example a moving vehicle.
• Increased information security in AR with gesture-controlled pin code
  The new Crunchfish solution tackles the information security issues when using AR glasses by offering a smooth pinch-click solution for entering the pin code when using AR glasses.

For more information, please contact:

Henrik Winberg, Sales Director at Crunchfish
+46 702 12 61 29, henrik.winberg@crunchfish.com

Augmented Reality smart glasses are changing work processes in several industries. Efficient and convenient interaction in the glasses is the next focus. Gesture control significantly improves interaction capabilities in demanding field conditions and makes you less dependent on buttons and touchpads. In this video, we show how Crunchfish’s gesture control technology is used in industrial […]

Augmented Reality smart glasses are changing work processes in several industries. Efficient and convenient interaction in the glasses is the next focus. Gesture control significantly improves interaction capabilities in demanding field conditions and makes you less dependent on buttons and touchpads. In this video, we show how Crunchfish’s gesture control technology is used in industrial AR glasses to handle visual and remote assistance.

Software Development Kit
Crunchfish’s SDK provides developers with gesture interaction specifically developed for AR smart glasses. Contact us for more information about licensing.