Welcome to a dynamic customer experience

Malmö 30 November – Crunchfish, the company behind the Touchless Storefront, has developed a concept that combines the benefits of digital signage with gesture interaction. The goal has been to create engaging and memorable customer experiences targeting customers when most relevant in the store. When content is not enough In store digital signage, with dynamic content, has […]

Malmö 30 November – Crunchfish, the company behind the Touchless Storefront, has developed a concept that combines the benefits of digital signage with gesture interaction. The goal has been to create engaging and memorable customer experiences targeting customers when most relevant in the store.

When content is not enough

In store digital signage, with dynamic content, has proven to successfully create a more engaging customer experience. However, to create in store brand engagement, informative content is not enough. Crunchfish latest concept encourages brands to not only focus on the content on the screen but also offer a dynamic in store experience by inviting customers to connect with their brand through unique interaction.

In most cases, screens are out of reach for the customer, being placed high up for maximum brand exposure or behind a counter. With touchless technology, customers are given the opportunity to interact even with this distance. Recognise and greet your customers as they approach the screen and let them with easy gestures browse between different products or dig deeper for more information or fun facts. While the adults are busy shopping give the small visitors in the kids corner new adventures in a playful way that will leave your brand top of mind.

Building strong customer relationships

When you take into account that most purchasing decisions are made inside the store, the natural next step in digital signage is to invite your customers to a dynamic brand experience when inside the store. Engage your customers with memorable interaction experiences and you will not only stimulate shopping but also create brand engagement and give them an experience that will lead to powerful retargeting.

Try touchless technology today!