Crunchfish has taken on the challenge with food waste through our innovative concept for dynamic pricing. There are several positive aspects to applying a dynamic pricing of goods – there is an important climate aspect as it may significantly reduce food waste. There are also economic incentives for the FMCG industry by engaging consumers through discounts.

Dynamic pricing of an item means that the item is priced based on its individual characteristics such as production date, best-before date or batch number. The solution is based on the GS1 Digital Link standard and is based on a method for which Crunchfish received a Swedish patent in 2020.

We provide an automated way for the FMCG industry to give consumers a discount at the checkout if they do not casually choose the freshest product. Everything is based on the fact that the striped EAN barcode on goods in the near future will be replaced by a two-dimensional code (QR, DataMatrix etc), in which you can also represent individual information for the product, such as its best-before date. Dynamic discounts can then be given on older goods, and this will in turn affect our buying behaviour and reduce food waste. Simple and ingenious.