Staffan Olsson. GS1 Digital Link @ GS1 Sweden. 28/36.

This week is all about Food Waste. We start by looking at the data standards supporting the industry. GS1 standardizes the global language for businesses, https://www.gs1.org/. They own and manage for instance the world-wide standard for article numbers, represented by the well-known bar code on every product.

In the future, a new product marking standard GS1 Digital Link https://www.gs1.org/standards/gs1-digital-link contains more information than just the article number. Every single product package may get a unique marking with information such as best-before date, batch number or serial number. Based on this Crunchfish has a patented solution that makes it possible to rescue food by automatically rewarding the consumer at the point of sale for not taking the freshest product on the shelf, thereby reducing food waste as it otherwise might have been scrapped. https://www.crunchfish.com/food-waste/

Staffan Olsson is the longest serving employee at GS1 Sweden, helping clients to get as much as possible out of using GS1 standards. In this interview, Staffan and Joachim Samuelsson talk about circular economies, the ubiquitous bar codes and new GS1 Digital Link standard, and about innovative ways to drive the industry towards sustainability.

This is interview 28 of 36 in the second season – Cash goes digital, a payment pandemic – out Monday morning at 6 am CET / 10.30 am IST. https://www.crunchfish.com/the-interviews/